The surprises from Rotana Music Group continue to delight the Arab audience from the Atlantic to the Gulf. This ongoing momentum reaffirms the group's leadership in music production, concert organization, and artist management across the Arab world. CEO Mr. Salem Al-Hindi emphasized Rotana’s strong presence in Egypt—“the mother of the world”—and its commitment to pleasing Egyptian fans.
As part of this vision, Mr. Salem Al-Hindi welcomed Egyptian singer and star Ahmed Saad to Rotana’s Cairo headquarters. In a warm and optimistic meeting, Ahmed Saad humorously referenced his own song lyrics, saying, “El youm el helw dah,” capturing the upbeat spirit of the occasion. The meeting culminated in a roadmap for long-term collaboration between the artist and the company.
This strategic meeting resulted in several key outcomes:
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Ahmed Saad officially joined the Rotana Music family, becoming one of its prominent stars.
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A production and distribution agreement was signed, outlining plans for upcoming musical projects and marketing efforts.
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The contract also includes collaboration on live events, where Saad will feature as a leading performer.
Following the contract signing and commemorative photo session, Mr. Salem Al-Hindi stated:
“Ahmed Saad is now part of the Rotana family, and he will receive all the support and attention every artist dreams of. Personally, I admire his work and believe this partnership will benefit both sides, strengthening Ahmed’s stardom and presence among his fans.”
He continued:
“As part of Rotana’s robust engagement with the Egyptian market, we’ve made it a priority to cater to diverse musical tastes. We’re confident in Ahmed Saad’s versatility and success across various genres. More exciting surprises are on the way, keeping both Rotana and our artists at the forefront.”
For his part, Ahmed Saad expressed his enthusiasm:
“I really love Rotana and greatly respect my friendship with Abu Fawaz (Salem Al-Hindi). When Osama Rushdi from Rotana reached out to me about the contract, we took time to consider it. Once I met with my dear friend Salem, the decision was made and we signed. I promise my fans everything that will make them happy.”
