Complex has officially entered the Middle East and North Africa with the launch of Complex MENA, marking a major step in the brand’s global expansion. The new platform is launching in partnership with ITP Media Group and is based in Dubai.
The move reflects the growing influence of youth culture across the region, where music, fashion, sports, and digital creativity continue to gain global attention. Complex MENA is designed as a social-first, video-focused media platform, publishing content in both Arabic and English.
Focus on Youth Culture and Regional Voices
Complex MENA will cover a wide range of topics including music, style, sneakers, sports, food, and popular culture, combining well-known global formats with original regional content. The platform aims to highlight local stories while keeping a strong connection to international culture.
Rather than simply reporting on trends, Complex MENA positions itself as a space where artists, creators, athletes, and communities from across the region can share their stories in their own voice. The launch comes at a time when creative scenes in countries such as Egypt, Lebanon, Saudi Arabia, the UAE, Morocco, Tunisia, and others are seeing increased momentum and visibility.
Digital-First and Bilingual Approach
Content will be published mainly through short-form video and social media, with a strong presence on platforms like TikTok, Instagram, Snapchat, and YouTube. An English-language website will also support longer features, interviews, and in-depth reporting.
By using both Arabic and English, Complex MENA aims to reflect the region’s cultural and linguistic diversity, including different dialects and perspectives.
Connecting Regional Talent to a Global Platform
The editorial and creative team behind Complex MENA is spread across the Middle East, North Africa, and the diaspora, with contributors based in cities such as Dubai, Riyadh, Cairo, Casablanca, Tunis, Beirut, Amman, and London.
The platform plans to spotlight regional talent across music, film, sports, fashion, and digital culture through original video series and storytelling formats. One of the first shows announced is GOAT Talk, a series where well-known figures reflect on the moments and influences that shaped their journey.
A Long-Term Vision for the Region
Beyond digital content, Complex MENA is expected to expand into events, collaborations, limited merchandise, and community-driven experiences, eventually leading to the launch of ComplexCon MENA.
With this expansion, Complex joins a growing list of global media brands investing in the MENA region, recognizing its role as a key driver of contemporary youth culture and creative innovation.
